What Is Fashion Media:-
Fashion media is a growing segment of the fashion industry that focus on creating content that influences consumer behavior through web or print journalism, television, social media, and/or photography.
Fashion magazines have long been leaders in fashion journalism, but the digital age is transforming and expanding the world of fashion media. For example, a fashion media professional may be a fashion journalist, bloggers, photographer, social media specialist, marketing, writer, or video producer.
Regardless of whether they use words or images, a fashion media professional will craft work that captures public interest and shapes trends.
By definition, fashion media encompasses fashion content published through various media specialist’s work.
Emerging styles, industry events and key influencers are frequently covered in the media. In the past, a fashion journalist probably worked at a general publishing house, but nowadays, a fashion media professional may work for a fashion company, a new media outlet, or have their own production team or social media following.
Since these media channels are the key communication vehicles for all things fashion – related, it is immeasurably important in molding public perception and driving sales.
Stories The Fashion Media Won’t Tell:-
#Why are fashion outlets ignoring Bangladeshi garment- worker protests?
Few days ago, about 50 thousands garment workers in Bangladesh began a revolutionary action in Dhaka even the whole areas around Dhaka because they were demand higher wages.
For almost two weeks, they have been blocking roads, burning tires, and shutting down factories, women workers are confronting a multi billion – dollar fashion industry, their abusive and mostly male bosses, and bad – faith trade deals that benefit western countries and corporations at their expense. They all were know that this action will going to be very risky for their jobs and lives to face down police armed with rubber bullets, tear gas, water cannons, and batons.
By all measures, this is a historic event, and they are heroes.
In recent Past years, we have seen the fashion media’s expanding all big or small social and political coverage.
So we can say that it’s now very easy and common place to find fashion and politics of the whole day. And these garment workers seam like the kinds of strong women that fashion magazines love to celebrate.
This kind of behavior is really like a protesting them. Yet, when it comes to these protests, US and European fashion magazines have been conspicuously silent. If any of us will go for searching the US websites of some popular fashion medias like, W and Vogue etc, we will found no mention of them and their fight.
This type of political protest is really not showing a good and responsible image of fashion- media conventions.
Proper covering of these kind of protest will help suffering workers to fight against their exploitation, and this action will also build a clear and a good responsibile image of fashion media. It would mean putting journalistic standards above commercial interests and questioning power rather than promoting it.
At some points we can say that yes, fashion media don’t always ignore asian garment workers and their problem and demands.
Because they also covered the 2013 collapse of the Rana plaza garment factory complex in Bangladesh that killed more than 1000 workers. Fashion media was there helped them and build the international pressure that led to safety improvements in apparel factories throughout Bangladesh.
Now many garments workers have forced a government riddled with corruption to take them seriously, yet they are invisible in the fashion media, because they are not legible to it.
Since their mass actions don’t specifically mention western fashion brands, they are also easily cast of as the problems of the factory owners, managers and national governments.
The disconnect in the Western imagination between the top and bottom of the global fashion value chain makes it possible for fashion media media and consumers to believe the protests do not affect or involve them and this strong believe is a very big reason for not covering news protesting workers to fashion media.
For helping these workers and for support them, people boycotts the international fashion and their materials. But this is a mistake: consumers should not be speaking for and over government workers. They should be listening to them and supporting their efforts at strategies.
The fashion media silence is showing off their irresponsible behaviour.