Fashion Industry

Know about the Colognes and Aftershaves that are almost forgotten

By vaibhav on September 14, 2019 0 Comments

I have only known about the Gillette brand that sells shaving items for men. Whenever I shop something from the men’s section at a general store, I couldn’t help noticing the colognes and aftershaves. Just as Axe body sprays are a big hit, Gillette aftershaves also seem to do well.

Best Fragrances available

There are few colognes and aftershaves that are not even touched since long. There are racks full of such collection at a grocery store to which hardly anyone pays attention. Among them, there are few items available from brands that were once used by grandpa such as Old Spice, English Leather, etc. The younger generation overlooks such brands.

Let’s just be honest that fragrances of such colognes and aftershaves are good and you also feel like turning your nose to it. A test was carried out to know in detail about the colognes and aftershaves that are almost forgotten and some old-fashioned stuff were personally given a try to reveal the truth.

Results of testing stuff that are no longer used by our generation.

The test was continued for a week and people used the products personally so those true findings can be reported and people were happy to tell their observations. The drugstore colognes and aftershaves have a great smell and people gave a thought to start using them again. Colognes from new brands these days are so expensive that some people only use them during special occasions. Sometimes it is obivious that you should now how to use a cologne

The thoughts after using the forgotten colognes and aftershaves are listed below.

Findings after using colognes and aftershaves from some old brands

Aqua Velva Ice Blue

Released as a brand in the year 1929, it first launched mouthwash for men as its first product. Until the year 1935, the brand didn’t get pitched as an aftershave brand and then it started selling aftershave products. The brand’s famous product that took over the market and has always been popular was the cooling menthol which was used to soothe razor burn.

The brand also made marketing efforts by releasing ads on the Television to cast its product that was men fragrance. There were various commercials produced by the brand to make its product popular among the masses.

Its fragrance: The product has a nice manly smell which is clean and has more of menthol essence in it. It has also got some other ingredients as well and the fragrance has got their hints such as lavender, vanilla and oakmoss. Its initial smell is potent, the fragrance gets faded away and turns into a manly smell of oakmoss.

English Leather

The brand was used by most of the grandfathers. The brand was launched in the year 1949, and the brand has not bought many changes to its products. The product still has the same formula, same rectangular bottle and the same wooden lid on it. The gift box offered by the brand was popular among men for many years. The brand has also made marketing efforts by casting its ads which featured a woman who says that “All her men uses English Leather”.

Its fragrance: The fragrance is very simple. Initially, the smell is much like a citrus flavour. Slowly, the smell fades into a woody smell and then into a leathery fragrance. If worn for a long time i.e all day long it smells more like baby powder.

Pinaud Clubman

This is one of the oldest aftershave lotions in our knowledge. The brand was introduced in 1810, and this then it has been providing a smell which is manlier and offers a variety of grooming products for men. The brand was used by almost every barber those days and they were found on every salon’s shelf. The barbershops had a nice fragrance from Pinaud Clubman’s products.

Its fragrance: This stuff is potent in nature. The fragrance is made from many ingredients mixed together. You’ll find hints of many different fragrances such as orange, lavender and jasmine, etc. The product has also got a nice antiseptic smell similar to that of alcohol. It is believed that smelling alcohol can be awful, but this brand makes it work by making alcohol smell pleasant.

Brut

The brand was released in 1963 and it used to market its fragrance as a luxury scent. Rebranding of the product was done twice and it was known as one of the iconic fragrances every time. The brand has marketed itself as a company that produces fragrances for men to represent their strength. The athletes were generally used as the spokesmen for this brand.

Its fragrance: There are lovers and haters of this brand. The scent is a mixture of various fragrances such as oakmoss, lavender, sandalwood and jasmine. It has somewhat aggressiveness in its scent.

Old Spice

This brand has both colognes and aftershaves. Grandpa’s generation used this brand. The product has got a charming fragrance and it also plays some kind of role in your eventual birth. It has got an iconic shaped bottle in which the fragrances are sold since its release in the year 1938. It is believed that the brand has made some tweaks to the product and it still has that strong manly smell.

It’s fragrance: As the name suggests, it has a spicy fragrance. Sage and cinnamon used in the product, their fragrance overpowers other hints in the product. A pleasant musk and cedarwood scent is left after the cologne fades away.

Some of the famous brands of colognes are still available and these were used by the previous generations. They can still be found in the shelves if the departmental store and they are not at all paid attention. Some were really nice brands available that were available at a low price and used to stay for long. Some Women fragrances were amazing and the wildness could be felt in the scent itself. Many are still produced but they are not to grab the attention of the young generation and they go for high price brands that have evolved in the market these days.…

Fashion Industry

Fixing the Fashion Industry!

By vaibhav on August 7, 2019 0 Comments

With the ever-evolving fashion industry, the need to be updated with the recent trends only results in increasing clothes manufacturing. While the garment factories not only produce the latest trendy clothes, they also pollute the earth. On average, a garment factory, for producing one ton of fabric that is used in the jeans and t-shirts that we wear today, takes about 200 tons of water.

Fashion walk

This water is more than enough to fill 200 swimming pools. This amount becomes scarier when you consider the total amount of garment manufacturing factories in the world. This scale of environmental pollution has gone out of control and is only increasing with the increasing demand for fashionable clothes.

This issue was noticed by Linda Greer, who is a senior scientist at NRDC and has been working actively to find new ways to reduce the presence of toxic chemicals in our environment.

The fashion industry shares a bigger portion of the blame as the demand for most of these fashionable clothes is a direct result of the latest trends in the market. A huge number of such industries use a large amount of water in manufacturing their products but with the garment industry, this problem becomes more severe, as manufacturing garments requires additional processes such as dyeing, rinsing, and scouring which increase the number of toxic chemicals in the water significantly.

Above all this, extra chemical agents are used to finish the manufacturing process and make the garments soft and wrinkle-free. These chemicals are often poisonous and harmful to any living thing.

Some of these chemicals can even affect growth and damage the liver and other organs. In countries where there are no strict laws regarding this, the chemicals are directly dumped into the local water channels without treating them first. This contaminates the soil and seeps deep down in the water table which eventually harms the agricultural practices in the surrounding areas.

This issue is not only related to the overuse of poisonous chemicals and destroying the aquatic life but it also has a huge impact on energy consumption. Dyeing and finishing the cloth material requires huge amounts of energy. Just a simple process of fading the color of jeans to create a worn-out look makes use of toxic chemicals.

All these problems are not only harmful to the environment but also cost a huge sum of money for the factories that use them. Linda Greer’s solution to this problem is to help such factories take some real steps towards reducing the chemical footprint that they leave on the environment.

Recycling

A group of few experts monitored how five typical Chinese garment-dyeing mills which used water, chemicals and other materials to produce garments. Greer, after examining and such practices, developed a best practice manual that includes various measures which help to recycle, reuse and reduce the wastage of materials and significantly decrease the amount of resource wastage.

Some of the best practices mentioned in this manual are capturing heat and recycling the water that comes out of the final rinse cycles. Insulating steam systems and reducing leaks in equipment is also mentioned as one of the few important steps that should be taken.

Tweaks such as this have already been implemented in many factories and have helped to save over 3 million tons of water, 61,000 tons of coal and a total of $15 million in production costs.

These changes were done in factories located in china and it has undoubtedly made a huge impact on the environmental footprint that these factories are leaving behind. NRDC is working to make this initiative to be spread all over the world.

Moreover, fashion designers and apparel retailers are working closely to make more improvements in this system while maintaining a good fashion sense. Apparel retailers and clothing brands can use their influencing power to create a demand for clothes created by such processes and help the industry to heal. Such retailers can force the manufacturers to implement such practices to improve the overall efficiency and lessen the environmental footprint that they leave behind.

This step has been highly beneficial for the fashion industry as it is not only improving the efficiency of the industry but is also reducing the overall effect of the factories on mother earth.…