Fashion Industry

Fixing the Fashion Industry!

By vaibhav on August 7, 2019 0 Comments

With the ever-evolving fashion industry, the need to be updated with the recent trends only results in increasing clothes manufacturing. While the garment factories not only produce the latest trendy clothes, they also pollute the earth. On average, a garment factory, for producing one ton of fabric that is used in the jeans and t-shirts that we wear today, takes about 200 tons of water.

Fashion walk

This water is more than enough to fill 200 swimming pools. This amount becomes scarier when you consider the total amount of garment manufacturing factories in the world. This scale of environmental pollution has gone out of control and is only increasing with the increasing demand for fashionable clothes.

This issue was noticed by Linda Greer, who is a senior scientist at NRDC and has been working actively to find new ways to reduce the presence of toxic chemicals in our environment.

The fashion industry shares a bigger portion of the blame as the demand for most of these fashionable clothes is a direct result of the latest trends in the market. A huge number of such industries use a large amount of water in manufacturing their products but with the garment industry, this problem becomes more severe, as manufacturing garments requires additional processes such as dyeing, rinsing, and scouring which increase the number of toxic chemicals in the water significantly.

Above all this, extra chemical agents are used to finish the manufacturing process and make the garments soft and wrinkle-free. These chemicals are often poisonous and harmful to any living thing.

Some of these chemicals can even affect growth and damage the liver and other organs. In countries where there are no strict laws regarding this, the chemicals are directly dumped into the local water channels without treating them first. This contaminates the soil and seeps deep down in the water table which eventually harms the agricultural practices in the surrounding areas.

This issue is not only related to the overuse of poisonous chemicals and destroying the aquatic life but it also has a huge impact on energy consumption. Dyeing and finishing the cloth material requires huge amounts of energy. Just a simple process of fading the color of jeans to create a worn-out look makes use of toxic chemicals.

All these problems are not only harmful to the environment but also cost a huge sum of money for the factories that use them. Linda Greer’s solution to this problem is to help such factories take some real steps towards reducing the chemical footprint that they leave on the environment.


A group of few experts monitored how five typical Chinese garment-dyeing mills which used water, chemicals and other materials to produce garments. Greer, after examining and such practices, developed a best practice manual that includes various measures which help to recycle, reuse and reduce the wastage of materials and significantly decrease the amount of resource wastage.

Some of the best practices mentioned in this manual are capturing heat and recycling the water that comes out of the final rinse cycles. Insulating steam systems and reducing leaks in equipment is also mentioned as one of the few important steps that should be taken.

Tweaks such as this have already been implemented in many factories and have helped to save over 3 million tons of water, 61,000 tons of coal and a total of $15 million in production costs.

These changes were done in factories located in china and it has undoubtedly made a huge impact on the environmental footprint that these factories are leaving behind. NRDC is working to make this initiative to be spread all over the world.

Moreover, fashion designers and apparel retailers are working closely to make more improvements in this system while maintaining a good fashion sense. Apparel retailers and clothing brands can use their influencing power to create a demand for clothes created by such processes and help the industry to heal. Such retailers can force the manufacturers to implement such practices to improve the overall efficiency and lessen the environmental footprint that they leave behind.

This step has been highly beneficial for the fashion industry as it is not only improving the efficiency of the industry but is also reducing the overall effect of the factories on mother earth.…

Fashion Week

Top 10 Collections Of New York Fashion Week, Spring 2019

By vaibhav on March 4, 2019 0 Comments


New York fashion Week is an event that takes place twice a year, including one week at Bryant Park in Manhattan. Fashion week is full of shows and events that allow collections to influential buyers and writers.


Buyers are very knowledgeable and aware about the fashion industry and attend the shows to buy designs that they hope will sell well in their retail stores. Writers are the eyes and ears of the public and write about their reactions to the collections in magazines, newspapers, and websites.

When and Where:-

February and September are when new York fashion Week occurs. Fashion collections for the fall are shown in February, while September heralds the upcoming fashions for spring.

For the event, large tents are erected in Bryant Park. Each tents is huge large and houses multiple venues. They are air- conditioned spaces that boast complete runway, seating for attendees, backstage areas, music, and lighting. Music and lighting are key components to the shows. Designers set the the mood by choosing music and lighting to complement and help tell the story of their collections.

Fashion week was formed in 1933 by the council of fashion Designers of America. In addition to New York, there are major fashion weeks in Milan, Paris and London.



Valentino was just utterly, lusciously all round gorgeous… In a season when there is been so much talk about the appreciation of couture dressmaking and craft skills. It was as accomplished, as complexly cut- and as simple as that.


Julien Dossena’s superb collection for Paco Rabanne would make an exemplary study of climate on creative fashion intelligence : how skillfully a talented designer captured the universal impulse to get away from cities, took on the mix- match hippy- souvenir aesthetic, and modernized it.


Ears backstage have become so inured to designers nattering on about the importance of capturing mill ennials and Gen Z that to hear someone considering how a modern woman might enjoy her clothes sounds almost radically avant – grade. It was his best collection in quite a while.


Jonathan Anderson had his models walk among works by three disparate contemporary artists in the landmark UNESCO heritage building. It’s his seasonal curatorial practice, part of the sublimation flattery in the being invited here.


The way with Demna Gvasalia’s has been responsible for the rise of hoodies and dad trainers, and the new wave of ironic logomania- is that he’s also an innovator in cut and pragmatic problems solving. With this collection, the emphasis was far more on creating new silnouetters – squared shoulders, a different iteration of the ‘c-line’, creating a pulled – back cocoon cut with collars shooting forward to cover the face.


Flanged collars, peeling shoulders, and exuberant cuffs turned jackets into impenetrable cara paces. Like the metal scaffolding of the headpieces and arm cuffs that qualified as jwelry here, those jackets looked designed to ward off predators. Rick Owen’s laser- cut and paneled cloaks conjured goddesses and super hervines. Sometime the modals even carried torches.


John Galliano fit the entire collection on one of snake – hipped boys who stomped the runway, draping suits on the bias, golden brocade bustiers, and what locked like repurposed 1950s beaded frocks over tapering second – skin pents.


Karl Lagerfeld’s invitation to a tropical beach, complete with fake waves, gave Chanel’s global audience an uplifting mini break.

Lagerfeld who keeps young people around him constantly – Intuited exactly how to work that to full advantage.


Nicolas Ghesquiere was in a world of his set, a space – age an achronism set down in the courtyard of the centuries old Louvre.
He said he was interested in the edge between the virtual reality we experience through our social media streams and real life.


Junya Watanabe is always at his brilliant, refreshing best when he is in a romantic mood – or when he train his brain on investigating some sort of generic piece of clothing.…


Stories The Fashion Media Won’t Tell

By vaibhav on February 20, 2019 0 Comments

What Is Fashion Media:-

Fashion media is a growing segment of the fashion industry that focus on creating content that influences consumer behavior through web or print journalism, television, social media, and/or photography.

Fashion media

Fashion magazines have long been leaders in fashion journalism, but the digital age is transforming and expanding the world of fashion media. For example, a fashion media professional may be a fashion journalist, bloggers, photographer, social media specialist, marketing, writer, or video producer.

Regardless of whether they use words or images, a fashion media professional will craft work that captures public interest and shapes trends.

By definition, fashion media encompasses fashion content published through various media specialist’s work.
Emerging styles, industry events and key influencers are frequently covered in the media. In the past, a fashion journalist probably worked at a general publishing house, but nowadays, a fashion media professional may work for a fashion company, a new media outlet, or have their own production team or social media following.

Since these media channels are the key communication vehicles for all things fashion – related, it is immeasurably important in molding public perception and driving sales.

Stories The Fashion Media Won’t Tell:-

#Why are fashion outlets ignoring Bangladeshi garment- worker protests?

Few days ago, about 50 thousands garment workers in Bangladesh began a revolutionary action in Dhaka even the whole areas around Dhaka because they were demand higher wages.


For almost two weeks, they have been blocking roads, burning tires, and shutting down factories, women workers are confronting a multi billion – dollar fashion industry, their abusive and mostly male bosses, and bad – faith trade deals that benefit western countries and corporations at their expense. They all were know that this action will going to be very risky for their jobs and lives to face down police armed with rubber bullets, tear gas, water cannons, and batons.

By all measures, this is a historic event, and they are heroes.

In recent Past years, we have seen the fashion media’s expanding all big or small social and political coverage.
So we can say that it’s now very easy and common place to find fashion and politics of the whole day. And these garment workers seam like the kinds of strong women that fashion magazines love to celebrate.

This kind of behavior is really like a protesting them. Yet, when it comes to these protests, US and European fashion magazines have been conspicuously silent. If any of us will go for searching the US websites of some popular fashion medias like, W and Vogue etc, we will found no mention of them and their fight.

This type of political protest is really not showing a good and responsible image of fashion- media conventions.
Proper covering of these kind of protest will help suffering workers to fight against their exploitation, and this action will also build a clear and a good responsibile image of fashion media. It would mean putting journalistic standards above commercial interests and questioning power rather than promoting it.

At some points we can say that yes, fashion media don’t always ignore asian garment workers and their problem and demands.

Because they also covered the 2013 collapse of the Rana plaza garment factory complex in Bangladesh that killed more than 1000 workers. Fashion media was there helped them and build the international pressure that led to safety improvements in apparel factories throughout Bangladesh.

Now many garments workers have forced a government riddled with corruption to take them seriously, yet they are invisible in the fashion media, because they are not legible to it.

Since their mass actions don’t specifically mention western fashion brands, they are also easily cast of as the problems of the factory owners, managers and national governments.

The disconnect in the Western imagination between the top and bottom of the global fashion value chain makes it possible for fashion media media and consumers to believe the protests do not affect or involve them and this strong believe is a very big reason for not covering news protesting workers to fashion media.

For helping these workers and for support them, people boycotts the international fashion and their materials. But this is a mistake: consumers should not be speaking for and over government workers. They should be listening to them and supporting their efforts at strategies.

The fashion media silence is showing off their irresponsible behaviour.…


Japanese Fashion T-Shirts For Stunning Look

By vaibhav on January 28, 2019 0 Comments

Harajuku seems to be famous over the world because of its fashion style including Japanese fashion t-shirts combination with other unique and stylish clothes. Japan is certainly popular with anima, manga, dorama, and its unique fashion style for both men and women. There are many designs and styles of Japanese fashion and clothing that are too attractive and unique to leave.

japani cloth

Japanese Fashion T-shirts for Gothic Look

In Harajuku Street, you will find so many people especially teenage boy and girl wearing fashionable and stylish clothing. Japanese fashion t-shirts are commonly combined to fit certain fashion theme including gothic. Black and red become right combination for gothic color no matter where the color applied such as t-shirt, pant, skirt, jacket, hairstyle, or even skin with tattoo.

Japanese fashion t-shirts for this emo fashion theme commonly applied properly to display right style on the entire appearance. The t-shirt might be decorated and printed by unique print pattern such as robot, black heart, and emo face and character. You can also read about Summer fashion trends 2012.

Japanese Fashion T-shirts for Cute Look

This cute look involves brighter and cheerful accent on the color and print pattern. Flower and cute animal print looks perfect and feminine for teenage girl cute fashion style. Japanese fashion t-shirts with this cute print pattern and vibrant color should be better choice to complete your summer fashion style.…